The U.S. government’s road safety agency wants the auto industry to design new vehicles including increasingly large SUVs and pickup trucks so they reduce pedestrian deaths and injuries.

The National Highway Traffic Safety Administration said Monday that it’s proposing a new rule setting testing and performance requirements to minimize the risk of pedestrian head injuries.

The rule is aimed largely at SUVs and pickup trucks, which have grown in size and hood height over the years, causing blind spots for drivers.

NHTSA said pedestrian deaths increased 57% from 2013 to 2022, from 4,779 to 7,522. The agency says the rule would save 67 lives per year.

Data show that pedestrian deaths when hit by the front of a vehicle are most common for SUVs and trucks.

The proposed rule, required by Congress in the Bipartisan Infrastructure Law, would set test procedures to simulate head-to-hood impact as well as requirements to reduce the risk of head injuries. Human-like head dummies that simulate children and adults would be used in testing, NHTSA said in a prepared statement.

“We have a crisis of roadway deaths, and it’s even worse among vulnerable road users like pedestrians,” NHTSA Deputy Administrator Sophie Shulman said in the statement. “This proposed rule will ensure that vehicles will be designed to protect those inside and outside from serious injury or death.”

Messages were left Monday seeking comment from automakers and the industry’s main trade association.

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